The content acquisition costs (traditional computer) for Pandora when expressed as a percentage of advertising revenue worldwide in 2015 were 41%, a significant increase from 27% in 2011.
Content acquisition costs as a percentage of the advertising revenue attributable to traditional computer platform were 34% in both the eleven months ended December 31, 2012 and 2013, primarily due to...
Full Dataset: Pandora Media, Inc.
|Data Included:||103 performance aspects, 1424 datapoints|
|Source:||Registered Users Only|
|Price (Single User):||£795.00 / $1195.00|