Industry Data

Essential data on the technology industry curated from trusted public sources


Nakono is conducting a forensic analysis of the public internet in order to identify the very best sources of industry data which is relevant to those engaged in analysis of the digital economy.

We are actively curating and uploading relevant data into our multi-category data platform, Nakono Fusion.

Examples of relevant sources include trade associations, media regulators, national statistics bodies, NGOs, research groups and many others who routinely publically publish data about the size of technology markets, product shipments levels, penetration rates, revenues earned by products and services and more.

Nakono has identified many thousands of public-domain sources which together contain a vast trove of unstructured data that is deeply held within multiple PDF documents, Excel spreadsheets and online databases.

Our data curation activities take place within hygienic process environment:

Hygenic Process Environment

Result: Reliable, accurate and verifiable data

  • All sources are clearly and transparently referenced
  • Source documents have been scrutinised in detail to extract relevant definitional and methodological notes
  • Each captured data element is precisely defined to ensure absolute clarity about what the data refers to
  • Any errors in the source documents are fixed and inconsistencies explained
  • Before being uploaded into our data platform, all the data is sanity-checked with any apparent anomalies investigated
  • All source documents can be downloaded from our servers
  • Individual datapoints can be validated by a single click which will open the source PDF at the relevant page
  • Explanatory notes

Nakono’s hygenic, deep curation process often results in data that is clearer and easier to interpret than the data in the source documents.


Available Datasets


This section summarises the datasets that are currently available as part of the Industry Data element of Nakono Fusion.

Remember that in addition to the Industry Data outlined below, Nakono Fusion also contains a wealth of Forecasts and Company Financial Data, all of which is instantly accessible via the search box at the top of this page.

Data Included:162 parameters
4289 datapoints
Period:Jan-09 to Oct-15
Frequency:Annual
Quarterly
Monthly
Geography:United Kingdom
Format:Excel spreadsheet
Tables:3

This dataset contains a wealth of data on the UK’s leading over the top (OTT) internet TV service, BBC iPlayer.

Launched in July 2007 to widespread acclaim, iPlayer has enjoyed a sustained period of steady growth and, as of Oct-15, served around 19 million weekly users.

Although iPlayer was a pioneering service when it was first launched, the pace of innovation has slowed somewhat in recent years and it is still only available in the United Kingdom.

Meanwhile, the OTT TV market has grown quickly with Netflix, Amazon and Sky’s NOW TV also serving large segments of the UK market.

Parameters contained in this dataset include:

  • Number of programmes requested by users on a monthly, weekly and daily basis (TV and radio reported separately)
     
  • Number of weekly users (TV and radio reported separately)
     
  • Programme requests segmented by requesting device (e.g. IPTV devices, games consoles, computers, tablets and smartphones)
     
  • TV programme requested segmented by (a) on-demand / catch-up and (b) live / simulcast
     
  • Number of TV shows streamed by an average user of BBC iPlayer
Data Included:196 parameters
1872 datapoints
Period:1935 to 2014
Frequency:Annual
Monthly
Geography:United Kingdom
Format:Excel spreadsheet
Tables:2

This dataset includes numerical information on key aspects of the UK film industry from 1935 to 2014.

One of the most interesting parameters included in this dataset is the number of admissions to UK cinemas which can be charted from before WWII to today.

The staggering rise in popularity in cinema is clearly seen – before the advent of television – and then the dramatic fall can be seen afterward. But – critically – the effect of the rise of the internet and, more recently, social media have had not a significant impact on total cinema admissions which have continued to rise regardless, which is a fact that many may find surprising.

Parameters contained in this dataset include:

  • Number of film production companies in the UK by segment
     
  • Revenues of UK industry segmented by company type
     
  • Film production companies in the UK by segment
     
  • Average production cost of movies by genre
     
  • Cinema admissions / box office attendance and growth rates
     
  • Total revenues earned from box office ticket sales
     
  • Box office ticket prices and average expenditure per year per cinema attendee
     
  • Box office revenues show by film genre
     
  • Country of origin of films screen in UK cinemas
     
  • Length of release for movies screened in the UK for UK and US-originated films
     
  • Investment in film production
     
  • Number of films released by origin
     
  • Number of cinemas by site type (single and multiplex)
     
  • Number of cinemas by screen type (digital, 2D and 3D)
     
  • Cinema visitor numbers by screen type
     
  • Total audience share for films screened on television by channel (terrestrial, Pay-TV, digital)
Data Included:572 parameters
4751 datapoints
Period:1996 to 2014
Frequency:Annual
Geography:Europe (19 countries)
Format:Excel spreadsheet
Tables:1

This extensive dataset presents a fascinating picture of how the physical video market in Europe has developed since 1996.

Detailed industry data shows the market life cycles for VHS, DVD and Blu-ray in 19 European markets.

Each country is presented separately with a range of key data. In particular, the rise and fall of the DVD format is quantified in exquisite detail while the struggles of the Blu-ray format are also quantified.

However, the data contain some unexpected surprises – it turns out that some Western European markets have demonstrated sustained loyalty to physical video formats – in spite of the ride of online alternatives.

Parameters contained in this dataset include:

  • Number of households with standalone DVD players
     
  • Number of households with the ability to play Blu-ray discs, shown separately for Sony PS3 games consoles and standalone Blu-ray players
     
  • Total consumer spending on VHS, DVD and Blu-ray (shown separately for retail and rental)
     
  • Total consumer spending on VoD content as accessed via Pay-TV services
     
  • Total consumer spending on internet video (i.e. OTT internet TV services)
     
  • Consumer spending on VHS – retail and rental
     
  • Consumer spending on DVD – retail and rental
     
  • Consumer spending on Blu-ray – retail and rental
     
  • Number of VHS cassettes sold– retail and rental
     
  • Number of DVD video discs sold– retail and rental
     
  • Number of Blu-ray video discs sold– retail and rental
     
  • Number of outlets selling VHS, DVD and Blu-ray video discs
     
  • Number of outlets renting VHS, DVD and Blu-ray video discs
Data Included:13 parameters
136 datapoints
Period:1995 to 2015
Frequency:Annual
Geography:United States
Format:Excel spreadsheet
Tables:1

The development of the US video entertainment market from 1996 is amply encapsulated in this dataset which shows the life cycle of the VHS and DVD formats and also the emerging Blu-ray and digital video formats.

The trends here will be of interest to anyone who is involved with long-range forecasting for representative consumer products and wants to benchmark their projections with historic data.

The effect of the internet on DVD is painfully apparent with cannibalisation taking hold with a vengeance when fixed broadband penetration reached around 30%, at which point – for many consumers – every dollar spent on online video was a dollar that was not spend on DVD video.

Parameters contained in this dataset include:

  • Total spending on physical video (VHS, DVD and Blu-ray)
     
  • Total spending on digital video (EST / DTO, VOD and SVOD)
     
  • Spending on VHS video
     
  • Spending on DVD video
     
  • Spending on Blu-ray video
     
  • Spending on digital video – retail (EST / DTO)
     
  • Spending on digital video – rental (VOD)
     
  • Spending on subscription video services (SVOD)
Data Included:88 parameters
733 datapoints
Period:1946 to 2014
Frequency:Annual
Geography:United States
Worldwide
Regional
20 countries
Format:Excel spreadsheet
Tables:1

The primary geographic focus on this dataset is the United States but you will also find data presented on a worldwide and regional basis and - for some parameters – selected countries as well.

The data clearly show the explosive growth of cinema in the industry’s formative years and also the damaging effect of television on cinema attendance.

However, more recently, and in spite of the US having been the birthplace of the Internet and social media, the data clearly show that cinema remains as popular as ever with no sign of any significant fall in US cinema attendance sine 1995.

Parameters contained in this dataset include:

  • Worldwide box office sales shown separately for North America, EMEA, Asia Pacific And Latin America
     
  • International box office sales shown for 20 selected countries, including China and India
     
  • North America box office sales split by 2D films and 3D films
     
  • Total number of cinema tickets sold in North America
     
  • Average cost of a cinema ticket
     
  • Moviegoers – total number of moviegoers, average expenditure on cinema tickets, annual attendance
     
  • Moviegoer demographics – age, gender and ethnicity
     
  • Historic cinema attendance from 1946
     
  • Average cinema ticket prices
     
  • Number of movies produced by US film producers (MPAA members and non-MPAA members)
     
  • Number of cinema screens in the United States (split by analog, 2D and 3D)
     
  • Number of cinema screens worldwide (split by analog, 2D and 3D)
     
  • Number of cinema screens split regionally (also split by analog, 2D and 3D)
Data Included:224 parameters
1755 datapoints
Period:1998 to 2014
Frequency:Annual
Geography:India
Format:Excel spreadsheet
Tables:1

This extensive dataset includes a wide range of data and statistics on the Indian telecoms, mobile, internet and broadcast markets as reported by the country’s national regulator, TRAI.

As one of the most importing developing economies worldwide it is vital that those who are developing global product and service propositions properly understand how India’s key technology, media and telecoms indicators are developing.

The staggering growth of mobile is revealed in the data, as is the country’s rural nature where most of the population still live in environments that may remain unaddressable by commercially-based internet providers for some time.

Parameters contained in this dataset include:

  • Fixed telephone lines split by operator and shown for rural and urban
     
  • Wireline voice users split by service provider
     
  • Wireline voice users shown separately for urban and rural environments
     
  • Wireless subscribers by network operator
     
  • Wireless subscribers shown for rural and urban
     
  • Internet users by operator
     
  • Broadband subscribers split by (a) fixed and (b) wireless (fixed wireless and mobile wireless shown separately)
     
  • Broadband subscribers split by (a) narrowband and (b) broadband)
     
  • Fixed broadband users split by technology
     
  • Mobile users segmented by network technology
     
  • Comparative performance of GSM and CDMA (MoU, ARPU, service revenue)
     
  • Pay-TV subscribers segmented by cable, satellite and IPTV
     
  • Number of Pay-TV channels
     
  • Fixed telephone lines split by operator and shown for rural and urban
     
  • Wireline voice users split by service provider
     
  • Wireline voice users shown separately for urban and rural environments
     
  • Wireless subscribers by network operator
     
  • Wireless subscribers shown for rural and urban
     
  • Internet users by operator
     
  • Broadband subscribers split by (a) fixed and (b) wireless (fixed wireless and mobile wireless shown separately)
     
  • Broadband subscribers split by (a) narrowband and (b) broadband)
     
  • Fixed broadband users split by technology
     
  • Mobile users segmented by network technology
     
  • Comparative performance of GSM and CDMA (MoU, ARPU, service revenue)
     
  • Pay-TV subscribers segmented by cable, satellite and IPTV
     
  • Number of Pay-TV channels
     
  • Segmentation of satellite / DTH TV channels by SD and HD
     
  • Cable TV channels
     
  • Private FM radio stations and advertising revenue.
     
  • Segmentation of satellite / DTH TV channels by SD and HD
     
  • Cable TV channels
     
  • Private FM radio stations and advertising revenue.
Data Included:480 parameters
2401 datapoints
Period:1998 to 2014
Frequency:Annual
Geography:United Kingdom
Format:Excel spreadsheet
Tables:3

We have harvested a trove of critical data from the UK’s media and telecoms regulator, Ofcom, which paints a clear picture of how the UK telecoms and media market has evolved sine 1998.

This data paints a clear picture of how the UK fixed and mobile broadband markets have developed, including not just user numbers by service provider market shares and technology aspects as well.

Once of the many fascinating phenomena that are quantified by this data concerns how data usage increases as the download speed of an internet connections increases – seemingly without limit.

Parameters contained in this dataset include:

  • Number of fixed broadband connections split by cable, DSL and fibre
     
  • Number of unbundled lines (full and partial); number of unbundles exchanges; number of fixed broadband lines by service provider
     
  • Retail revenues for fixed broadband
     
  • Number of fixed broadband connected split by download / downstream speed
     
  • Downstream speed shown by broadband technology (Fixed - ADSL, Cable, FTTP and Mobile – UMTS / 3G, HSPA, HSPA+ and LTE)
     
  • Downstream speed for urban, rural suburban and nationwide
     
  • Average monthly price of fixed broadband
     
  • Upstream speeds of fixed broadband connections
     
  • Amount of data downloaded per monthly by broadband technology (ADSL, ADSL2, FTTGC, FTTP, DOCSIS)
     
  • Broadband service pricing by data download volume
     
  • Number of DSL exchanges
     
  • Speed of ADSL/ADSL+ technology as a foundation of distance from the exchange
     
  • Average connection speed form ADSL, cable and FTTC
     
  • VDSL line speed as a function of distance from exchange
     
  • Media device ownership (computer, smartphone, DVR, games console, tablet, MP3 player, eReader and smart TV)
     
  • Mobile broadband connections for 2G and 3G
     
  • 3G connections by operator
     
  • Spectrum holdings of mobile network operators shown by frequency band
     
  • Average download / downstream speed shown separately for 2G and 3G for each operator
     
  • Average upload / upstream speed shown separately for 2G and 3G for each operator
     
  • Mobile data usage per active mobile data connection
     
  • Data service usage by age of user
     
  • Number of internet connections shown separately for (i) narrowband and broadband and (ii) residential and SMEs
     
  • Number of WiFi hotspots and total data usage
     
  • TV penetration by terrestrial, cable and satellite
     
  • Capacity of TV distribution platforms (DTT, CATA and satellite)
     
  • Bandwidth requirements of different TV compression formats (AVC low/high and HEVC low/high for SD, HD, 4K and 8K)
     
  • Number of telecoms lines – residential and business
     
  • Fixed lines by operator
     
  • Mobile subscriptions by type
     
  • 4G mobile subscriptions
     
  • Spectrum efficiencies of different mobile technologies (GPRS, EDGE, WCDMA, HSDPA Rel5/Rel6/Rel7, LTE)
     
  • Cell spectral efficiency by modulation rate
     
  • Market adoption and take-up rate by mobile technology (2G, 3G, 4G)
     
  • Fixed voice call volumes by call type
     
  • Mobile voice call volumes by call type
     
  • SMS/MMS message volumes
     
  • Residential fixed voice revenues by call type
     
  • VoIP penetration
     
  • Number of radio stations (AM/FM/DAB)
     
  • Number of radio sets sold (analogue/digital)
     
  • Distribution of listening hours by technology
     
  • Electronic payments by payment type (cash, cheque, debit card, credit card, automated credit)
Data Included:212 parameters
8943 datapoints
Period:1964 to 2015
Frequency:Annual
Geography:United States
Format:Excel spreadsheet
Tables:3

The NAA is the industry association representing the interests of US newspaper publishers, whose businesses have been decimated by the development of the internet.

Indeed, the decline in newspaper advertising revenues has been so serious that the NAA ceased reporting this parameter in 2012 – including even the digital advertising element, which itself had shown anaemic growth since 2003 when it was first reported.

The data presented here offer one of the best quantifications of how the Internet has decimated the newspaper industry of a whole country and offers a template for predicting the fate of traditional newspaper business models in all similarly-mature internet markets worldwide.

Parameters contained in this dataset include:

  • Number of daily newspapers (morning / evening / Sunday)
     
  • Total newspaper circulation (morning / evening / Sunday)
     
  • Newspaper advertising expenditure by newspaper (including digital)
     
  • Expenditure of classified newspaper advertisements (real estate / automotive / employment / other)
     
  • Newspaper readership (daily, Sunday and weekly)
     
  • Newspaper readership (men / women)
     
  • Newspaper daily readership by section (shown for 19 content types)
     
  • Newspaper advertising expenditure by type and category
     
  • Newspaper digital audience
     
  • Monthly unique digital audience by platform used to access newspaper websites (PC-only, PC + Mobile, Mobile-only)
Data Included:123 parameters
778 datapoints
Period:2015 to 2015
Frequency:Annual
Monthly
Geography:United Kingdom
Format:Excel spreadsheet
Tables:

This is an extremely interesting expose of the UK card payments industry with very detailed data, presented on a monthly basis, which shows expenditure levels and transaction volumes by industry vertical.

The dataset also includes figures for the vale of online card payments and contactless card payments.

The effect of fraud on the UK card payments industry is also quantified with detailed data available for a range of fraud metrics. Overall fraud losses are shown to have fallen from around 12% of total card turnover between 2004 and 2008 to around 7% between 2011 and 2014.

Parameters contained in this dataset include:

  • Total value of card spending shown separately for credit and debit cards and split by 6 expenditure categories
     
  • Total volume of card spending (i.e. number of purchases) shown separately for credit and debit cards and split by 6 expenditure categories
     
  • Average transaction value shown separately for credit and debit cards and split by 6 expenditure categories
     
  • Total card spending for purchases made on the Internet shown separately for credit and debit cards
     
  • Total number of purchases made on the Internet shown separately for credit and debit cards
     
  • Average transaction value for card purchases made on the Internet shown separately for credit and debit cards
     
  • Number of contactless card payments
     
  • Number of contactless cards issued
     
  • Value of contactless card payments
     
  • Number of contactless terminals / payment outlets
     
  • Average value of contactless card payments
     
  • Annual value of card fraud
     
  • Total number of card fraud cases
     
  • Online banking fraud losses
     
  • Remote purchase fraud losses
     
  • Top countries for fraud
     
  • Counterfeit card fraud losses
     
  • Cheque fraud losses
     
  • Card fraud at retailers (face to face losses)
     
  • Annual case volumes for online and telephone banking fraud
Data Included:197 parameters
3100 datapoints
Period:2015 to 2015
Frequency:Annual
Quarterly
Geography:Worldwide
Format:Excel spreadsheet
Tables:2

This dataset contains a selection of the data that is reported on a regular basis by Gartner and which Nakono considers to be directly relevant to the digital economy.

The aspect of most interest concerns PC shipments, which have been captured back as far as 2001 and are shown by vendor for a number of regions and countries.

Here we can see the rise and fall of not just the PC but the von Neumann computing architecture which has dominated the field of computing since 1945: looking ahead it is becoming clear that personal computing is not just shifting to mobile but also to a new computation paradigm that will be better optimised for the specific needs of AI applications and services.

Parameters contained in this dataset include:

  • Worldwide PC shipments show separately for 9 PC vendors (annual)
     
  • Worldwide PC shipments show separately for 8 PC vendors (annual)
     
  • Worldwide shipments of desktop PCs, notebooks, tablets and premium ultramobiles (annual)
     
  • Worldwide mobile phone shipments
     
  • Worldwide device shipments - Android (annual)
     
  • Worldwide device shipments - iOS /Mac OS (annual)
     
  • Worldwide device shipments - Windows (annual)
     
  • Worldwide device shipments – RIM (annual)
     
  • Worldwide device shipments – Chrome (annual)
     
  • Worldwide server shipments shown separately for 7 vendors (annual)
     
  • Worldwide server revenue shown separately for 7 vendors (annual)
     
  • Worldwide ECB disk storage revenue shown separately for 11 vendors (annual)
     
  • Worldwide ECB disk storage revenue shown separately for 11 vendors (quarterly)
     
  • Worldwide PC shipments show separately for 9 PC vendors (quarterly)
     
  • United States PC shipments show separately for 9 PC vendors (quarterly)
     
  • EMEA PC shipments show separately for 9 PC vendors (quarterly)
     
  • Latin America PC shipments show separately for 9 PC vendors (quarterly)
     
  • Western Europe PC shipments show separately for 9 PC vendors (quarterly)
     
  • United Kingdom PC shipments show separately for 9 PC vendors (quarterly)
     
  • France PC shipments show separately for 9 PC vendors (quarterly)
     
  • Germany PC shipments show separately for 9 PC vendors (quarterly)
     
  • Worldwide server shipments show separately for 11 PC vendors (quarterly)
     
  • EMEA server shipments show separately for 10 PC vendors (quarterly)
     
  • Worldwide server revenue show separately for 11 PC vendors (quarterly)
     
  • EMEA server revenue show separately for 10 PC vendors (quarterly)